Animated comedy show, American Family, is being broadcast in Houston. A potential advertiser wants to know how popular the show is in Houston, as well as across the U. S. Research indicates that the show is being watched by 16,400,000 people nationwide. It also indicates that the show is being watched by 759,000 households each week in Houston’s big city market, which has 3,300,000 households with televisions. What is the program rating for American Family within the Houston market?

The options are given below:

A. 4.3

B. 20

C. 23

D. 46

The answer is C. 23

Explanation:

In order to calculate this, we would need the following:

- Total number of people watching television in Houston households.

- Total number of people watch the show American Family in Houston households.

From the question above, we have:

- Number of households with televisions = 3,300,000

- Number of households watching the show= 759,000.

To calculate the rating, we have:

(759,000/3,300,000) X 100

0.23 X 100

= 23

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