Business, 19.05.2020 18:59 redthangracing

GEICO, the number-two auto insurer with $20 billion in revenue last year, spent $0.8 billion on advertising that year and plans to continue spending the same percentage of sales on advertising next year. The average advertising-to-sales ratio for the insurance industry is 0.3 percent of sales. If GEICO projects $23 billion in sales next year, using the percentage-of-sales method of advertising budgeting, how much will the company budget for advertising if basing it on projected sales? The advertising-to-sales ratio for the last year is nothing. (Round to four decimal places.) Using the advertising-to-sales ratio for the last year, GEICO will budget $ nothing billion for advertising next year. (Round to one decimal place.)

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GEICO, the number-two auto insurer with $20 billion in revenue last year, spent $0.8 billion on adve...