Which of these are reasons to limit a company's scope?
(Select four answers.)
To give the company many different brand identities
To focus marketing efforts on a specific target market
To reach as many different types of customers as possible
To provide a higher quality product or service
To give the company a clear direction and goals
To provide as many products and services as possible,
even if they are not related
To have as many competitors as possible
To create a clear brand identity
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