Raul, an engineer with a leading manufacturer, pointed out a few things have contributed to his motivation. First, top managers were sharing company goals with employees. Second, his manager recently met with Raul's group to discuss the goals relevant to their jobs. Third, his manager requested that each person think about how he or she could personally help achieve these goals. As he followed through on his manager's request, Raul found himself becoming clearer about the role he is expected to play in reaching the organization's goals. This manufacturer is using to help its managers boost employee motivation.

Juanita and sam attend a beach party and notice that the local beach appears to have a great deal more trash washed up on shore than it did when they were young. the water doesn't appear nearly as clear, and there seems to be less evidence of small water creatures living in the shallows. an afternoon at the local library convinces them that one major cause is the new factory nearby. after some discussion, they decide their next step should be identifying the cause of the changes identifying the problem picketing the guilty factory lobbying their elected representatives to complain about the problem talking to a local environmental group about solutions