Nike has several models of athletic shoes, and most have high functionality. However, several models are also sleek looking and can actually make a fashion statement for the wearer as well as performing the functional aspects of the product.
By going beyond the cognitive associations of functionality and attempting to tap consumers' affective reactions, Nike and other marketers are developing products with .

A) aesthetic appeal
B) aspirational appeal
C) benefit appeal
D) social appeal
E) personality appeal

Suppose that in the year 2020 the price level in the fictional country of demet is 100, and the governement is considering

Justin signed a rental agreement for his condo. after he moved out, the owner determined that the condo needed to be cleaned, the cost of which totaled $150. how much of a deposit can justin expect back? (to view the contract click here.)

Nicholas believes that everyone deserves a second chance, even those who get in trouble with the law. that is why he wants to be a probation officer. which educational path will most likely lead to his success? a. he should enroll in a certification program at a career college and seek a job with someone in the field. b. he should enroll in an associate’s degree program at a vocational school and seek an internship with a bailiff in a courtroom. c. he should enroll in a graduate program at a law school and spend time with a corrections officer at a jail. d. he should enroll in a bachelor’s degree program at a university and seek an apprenticeship with someone in the field.