9.1
You are a consultant to a company that manufactures athletic uniforms. To sell its uniforms, the company produces a large catalog and sends it to every sports team it can identify. Prepare a 100 word proposal for the company’s president on the value of focusing marketing efforts on one or more target markets using a unique marketing mix for each target market. In your proposal include an example target market and marketing mix. 100words-

Make or buy eastside company incurs a total cost of $120,000 in producing 10,000 units of a component needed in the assembly of its major product. the component can be purchased from an outside supplier for $11 per unit. a related cost study indicates that the total cost of the component includes fixed costs equal to 50% of the variable costs involved. a. should eastside buy the component if it cannot otherwise use the released capacity? present your answer in the form of differential analysis. use negative sign represent a net disadvantage answer; otherwise do not use negative signs with your answers. cost from outside supplier $answer variable costs avoided by purchasing answer net advantage (disadvantage) to purchase alternative $answer b. what would be your answer to requirement (a) if the released capacity could be used in a project that would generate $50,000 of contribution margin? use negative sign represent a net disadvantage answer; otherwise do not use negative signs with your answers.