Business, 05.05.2020 06:01 Ezekielcassese

Wells Fargo, one of the largest banks in the United States, uses a robust CRM system to manage its 70 million individual customers. The system has helped the bank improve its service sales and optimize the use of IMC tools such as email and social media to keep in touch on a regular basis with its customers. What other information can Wells Fargo’s CRM system tell the company?

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Wells Fargo, one of the largest banks in the United States, uses a robust CRM system to manage its 7...