Locally manufactured Bubbles is a popular brand of detergent in Germany. However, with the entry of a foreign multinational into the market, Bubbles begins to lose market share. According to Christopher Bartlett and Sumantra Ghoshal, how can the producer of Bubbles best differentiate itself from foreign multinationals?
A. raising trade barriers
B. licensing their core technologies
C. standardizing their product offerings
D. focusing on market niches
E. entering into turnkey projects
Answers: 1
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Locally manufactured Bubbles is a popular brand of detergent in Germany. However, with the entry of...
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