Business, 05.05.2020 18:59 natorihill629

Under Armour developed dynamic advertising, sponsorships of sports leagues, a creative Web site and celebrity spokespeople to promote their sports and clothing products. Under Armour is engaged in:A. integrated marketing communications

B. a centralized market strategy

C. a concentrated market strategy

D. an undifferentiated market strategy

E. lifestyle segmentation based on sports

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Under Armour developed dynamic advertising, sponsorships of sports leagues, a creative Web site and...