"You never get a second chance to make a good first impression," captures the importance of the step in the selling process.

Please see the complete question below.

"You never get a second chance to make a good first impression," captures the importance of the step in the selling process.

(A) approach

(B) qualifying

(C) prospecting

(D) introduction

The answer is approach (Option A)

Explanation:

The approach step is a vital step in the selling process in which a salesperson makes a call to, or visit a prospective customer for the first time. In other words, it is the step in which the sales person establishes a rapport with the prospective customer.

Thus, it is important that the salesperson makes a good first impression by presenting himself/herself in a professional manner, exhibit credibility as well as all other qualities need to start a good relationship with the prospective customer because first impression lasts long.

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