In a(n) , the consumer ranks a product's attributes in terms of perceived relevance or importance, then compares the various alternatives in terms of the single attribute that is considered most important. When two or more alternatives are comparable for the most important attribute, the consumer rates those alternatives on the basis of the second most important attribute. A) lexicographic decision ruleB) affect referral decision ruleC) disjunctive decision ruleD) conjunctive decision ruleE) cognitive decision rule

Lexicographic decision rule

Explanation:

A lexicographic decision rule is one of the decision making rules in purchase that allows a product to be ranked according to its importance to the consumer.

When a consumer is to purchase a product, the consumer ranks products that are similar in use as well as how important the product is. This helps a consumer to make the best decision when it comes to purchasing.

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d. to get countries or companies to stop doing something objectionable.

forbearance of student loan payments. under forbearance, your loan payments are postponed (or reduced) but interest continues to accrue during the period of forbearance. if you don't pay the interest during that period, the interest may be “capitalized,” which means it is added to your principal balance.