Cameron loves to know about and purchase the most up-to-date technological gadgets. Among his friends, he is almost always the first to own the newest electronic product. Often the products that Cameron buys become adopted by large groups of consumers, but occasionally Cameron will purchase a product that is adopted by only a small portion of the population.
To which of the following adopter groups does Cameron belong?

A) innovator
B) early adopter
C) early majority
D) late majority
E) laggards

A. Innovator

Explanation:

Adopter categories divides consumers into segments based on their willingness to try out a new ideas or product.

There are five groups of adopters:

1. Innovators: Cameron belongs to this group. Innovators are people who adopt new ideas because they are new. They are the first category of people to try out new things.

2. Early adopters: Unlike innovators, these group of consumers are concerned about their reputation in the society. They don't just purchase a product because it is new.

3.Early majority: These group of consumers purchase a product based on the satisfaction or benefits they will get from buying it.

4. Late majority: They are the fourth group to adapt to a product. They are consumers who takes more precautions before buying a new product. They always rely on confirmation from others before they adopt new ideas.

5. Laggards: The fifth and last grout to accept new ideas. They accept new ideas when being coerced to or they see everyone around them has adopted the new idea.

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