A corporation's board of directors could prefer a stock split to a stock dividend because a stock split . does not reduce retained earnings, so it does not reduce the ability to declare a cash dividend in the future increases total stockholders' equity and allows the corporation more flexibility reduces retained earnings, so the company pays less taxes increases the market price of the stock

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?