subject
Business, 25.04.2020 03:06 Nicki3729

The Marketing Department at Ogden Publications is organized into four teams, each of which is responsible for contributing to a different aspect of the company's promotional efforts for the various magazines that it publishes. For Integrated Marketing Communications (IMC) to work well at Ogden, the four marketing teams in collaboration with each magazine's editorial team should:

a. Ensure that all marketing mix elements — marketing communications, product design and packaging, pricing, and channel availability — send a consistent message to customers.

b. Emphasize the unique nature of each magazine.

c. Create a different marketing message for each magazine to capture the interest of its unique readership.

d. Be concerned with providing a consistent message only in its consumer and trade advertising and promotions for its line-up of magazines.

ansver
Answers: 3

Other questions on the subject: Business

image
Business, 21.06.2019 23:00, AshlynPlayz45
The monthly payment m of a loan of amount p for y years with an interest rate r can be calculated by the formula: m = p(r/12) 1 â’ (1 + r/12)â’12y calculate the monthly payment and the cummulative total payment for a $100,000 loan with an interest rate of 4.85% if taken out for 10 years, for 11 years, etc., up to a 30 year term. display the results in a three-column table where the first column is the number of years, the second is the monthly payment, and the third is the cummulative total payment. note: use format bank; for this problem. also, remember to represent the interest rate as a decimal (e. g. 0.0485) 2. a torus-shaped water tube is designed to have a volume of 8, 000in3 . the volume of the tube, v , and its surface area, s, are given by: v = 1 4 ď€ 2 (a + b)(b â’ a) 2 s = ď€ 2 (b 2 â’ a 2 ) if a = kb, determine s, a, and b for k = 0.2, 0.3, 0.7. display the results in a table
Answers: 1
image
Business, 22.06.2019 11:10, korban23
Post test question number 9 for entering the job market
Answers: 1
image
Business, 22.06.2019 16:10, ilovemusicandreading
The brs corporation makes collections on sales according to the following schedule: 30% in month of sale 66% in month following sale 4% in second month following sale the following sales have been budgeted: sales april $ 130,000 may $ 150,000 june $ 140,000 budgeted cash collections in june would be:
Answers: 1
image
Business, 22.06.2019 20:30, joaquin42
Hank itzek manufactures and sells homemade wine, and he wants to develop a standard cost per gallon. the following are required for production of a 70-gallon batch. 2,700 ounces of grape concentrate at $0.04 per ounce 77 pounds of granulated sugar at $0.43 per pound 133 lemons at $0.79 each 350 yeast tablets at $0.24 each 350 nutrient tablets at $0.14 each 2,500 ounces of water at $0.001 per ounce hank estimates that 4% of the grape concentrate is wasted, 9% of the sugar is lost, and 32% of the lemons cannot be used. compute the standard cost of the ingredients for one gallon of wine. (round intermediate calculations and final answer to 2 decimal places, e. g.
Answers: 3
You know the right answer?
The Marketing Department at Ogden Publications is organized into four teams, each of which is respon...

Questions in other subjects: