The below is based on the brand beliefs of digital camera brands. This consumer has a cutoff of 5 for all models. Please note that higher number on importance weights suggest greater importance of that attribute. Camera Brand Price Picture Quality Camera Design Ease of Use Brand A 6 6 1 9 Brand B 2 5 9 5 Brand C 4 6 10 4 Brand D 6 7 4 5 Brand E 6 6 9 7 Importance weights 4 3 2 1 1) Which brand will consumer choose if s/he was using disjunctive model of decision making? 2) Which brand will consumer choose if s/he was using lexicographic model of decision making?