Business, 24.04.2020 17:57 rockyroad19

At one point, Heinz made ketchup in multiple colors, including red, green, purple, pink, orange, and teal. While they were popular for a few years, consumers stopped buying the unusual colors and Heinz has dropped back to just making red ketchup. This is an example of the implementation of a strategy.
a. repositioning
b. cannibalization
c. product line extension
d. product line contraction
e. divestment

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At one point, Heinz made ketchup in multiple colors, including red, green, purple, pink, orange, and...