1. Word or words that identify a product and its manufacturer or producer.
2. A philosophy that focuses on filling customers' needs and wants, satisfying customers with good service, and earning profits.
3. A portion of a market having special characteristics and identifying products for that market.
4. Data observed or collected for a specific purpose.
5. Marketing activities undertaken to stimulate customers to buy a product.
6. Existing data that was published in journals, books, or online.
7. Gathering and analyzing information about what people want or purchase.
8. Identifying the groups or market segments an organization chooses to serve.

Employees at a library check out books to patrons. books have an isbn and a name. the library sometimes has multiple copies of the same book. books have one or more authors. a patron is an individual who has an active (non-expired) library card. for each library card, we store the person's first and last names and their address. for each employee, we store their employee id, current salary, first and last name and their address. we also store the employee id of their current manager. each time we check out a book to a patron we need to store the date of the transaction, the employee who checked out the book to the patron, and the library card of the patron. some employees have library cards. if an employee patron turns in a book late, the fine that they pay is a percentage of their salary. some employees are authors who have library cards—they are allowed to check out as many books as they like.

Anita has been named ceo of a popular sports apparel company. as ceo, she is tasked with setting the firm's corporate strategy. which of the following decisions is anita most likely to makea) whether to pursue a differentiation or cost leadership strategy b) which customer segments to target c) how to achieve the highest levels of customer satisfaction d) what range of products the firm should offer

If a government accumulates chronic budget deficits over time, what's one possible result? a. a collective action problem b. a debt crisis c. regulatory capture d. an unfunded liability