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Business, 23.04.2020 15:10 ghernadez

2. P&G cut its marketing and advertising agency roster by 50 percent over the past three years from around 6,000 to 3,000 companies in a bid to increase its marketing productivity, efficiency, and effectiveness. At a $9 billion worldwide spend on advertising, should P&G have more or fewer marketing and advertising agencies doing its advertising?

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2. P&G cut its marketing and advertising agency roster by 50 percent over the past three years f...

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