The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who previously purchased a vehicle at the dealership or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to .

Build long-term relationships with the customers

Explanation:

  According to the given scenario, the high pressure selling process is one of the ineffective approach as the dealership wants to build a long term relationship with the consumers or user.

 The long term relationship with the customers is basically creating the growth, loyalty and also the revenue of an organization as it helps in increase the productivity of the management by maintaining the good relationship with the customers.

  The following ways helps in building the long term relationship with the customers are as follows:

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(b) management: leadership

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