Business, 22.04.2020 02:02 NREYESLDS2806

Thad works for a small company as its marketing director. The company is creating a new product to introduce to the market for solar external paint. Thad researches competitors’ products and market trends in the eco paint market. Then he creates a comparative pricing analysis and conducts focus groups to understand potential customers’ expectations and decide on the name and desired colors. After working with the product manager on adding a few additional color possibilities, Thad begins to create a strategy and message for the marketplace.
Which area of the marketing mix should Thad focus on for this product?
A. The entire marketing mix
B. The place or distribution of the paint
C. The target market message

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Thad works for a small company as its marketing director. The company is creating a new product to i...