subject
Business, 22.04.2020 03:32 arnold2619

You are having dinner with your former college roommate, who is a neurosurgeon. You are an account planner at an advertising agency, and you do a lot of ad testing. You're trying to get him to help you with some neurological tests to determine the effectiveness of some of your clients' ads, especially those that attempt to evoke strong emotional responses. He asks you, "If advertising is done to sell a product, why don't you just measure sales to determine the effectiveness of an ad?" You try to explain to him that it is not that simple, and you tell him about all the types of research you conduct at various stages of a campaign. Which of the following is a reason that advertisers use other measures in addition to sales as a measure of advertising effectiveness?

ansver
Answers: 2

Other questions on the subject: Business

image
Business, 21.06.2019 21:30, szambrana
You invest all the money you earned during your summer sales job (a total of $45,000) into the stock of a company that produces fat and carb-free cheetos. the company stock is expected to earn a 14% annual return; however, 5 years later it is only worth $20,000. turns out there wasn't as much demand for fat and carb-free cheetos as you had hoped. what is the annual rate of return on your investment?
Answers: 1
image
Business, 22.06.2019 21:00, liamgreene90
You have $5,300 to deposit. regency bank offers 6 percent per year compounded monthly (.5 percent per month), while king bank offers 6 percent but will only compounded annually. how much will your investment be worth in 17 years at each bank
Answers: 3
image
Business, 22.06.2019 22:00, meramera50
Only the united states has embassies. true or false
Answers: 2
image
Business, 22.06.2019 23:00, andersonmm22
The sign at the bank reads, "wait here for the first available teller," suggests the use of a waiting line system. a. multiple server, single phaseb. random server, single phasec. single server, multiphased. multiple server, multiphasee. dynamic server, single phase
Answers: 2
You know the right answer?
You are having dinner with your former college roommate, who is a neurosurgeon. You are an account p...

Questions in other subjects:

Konu
Mathematics, 29.09.2021 23:10
Konu
Mathematics, 29.09.2021 23:10