BMW has developed two new print ads designed to appeal to women. One ad uses local scenes from around its South Carolina plant and emphasizes the "made in America" aspect. The other ad uses a spokesperson and emphasizes the safety of the car. Which type of ad effectiveness measure should BMW use to test which ad is most effective?
A)split-run testing
B)day-after recall
C)consumer juries
D)physiological measures
E)portfolio tests
Answers: 3
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BMW has developed two new print ads designed to appeal to women. One ad uses local scenes from aroun...
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