Business, 21.04.2020 03:21 kernlife

is considered a good indicator that helps media planners compare potential for usage of a product/brand across demographic groups. It is derived by dividing the percentage of users in a demographic segment by the percentage of population in the same segment and the multiplying the quotient by 100.
A. CPM.
B. Index number.
C. CPP.
D. GRP.

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is considered a good indicator that helps media planners compare potential for usage of a product/br...