Pick a product or brand of your choice that is sold in your geographical location. from an examination of any marketing medium (such as advertising, packaging, or website) and reflecting on the 4p’s of marketing, construct a value proposition for the product or brand. conduct substantial research on the product or brand in order to get a good understanding of how the brand has evolved and where it is heading.

Afirm wants to strengthen its financial position. which of the following actions would increase its current ratio? a. reduce the company's days' sales outstanding to the industry average and use the resulting cash savings to purchase plant and equipment. b. use cash to repurchase some of the company's own stock. c. borrow using short-term debt and use the proceeds to repay debt that has a maturity of more than one year. d. issue new stock, then use some of the proceeds to purchase additional inventory and hold the remainder as cash. e. use cash to increase inventory holdings.