Business, 20.04.2020 21:12 1969976289

In a(n) test, the test ad is placed in a collection with several other ads and stories, and consumers are asked to read through the collection. Afterward, subjects are asked for their impressions of the ads on several evaluative scales.
a. pretest
b. range test
c. group test
d. portfolio test
e. assortment test.

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In a(n) test, the test ad is placed in a collection with several other ads and stories, and consume...