Business, 17.04.2020 15:48 Diamond4614

Midnight Magic, a perfume manufacturing company, plans to release a new fragrance during the holiday season at $99 per bottle. The company intends to bring the price down to $49 within six months of its release to attract buyers who couldn't afford the initial price. Which of the following pricing strategies is Midnight Magic using?

a) market-penetration pricing

b) Cost-Plus Pricing

c) Competitive pricing

d) market-skimming pricing

Answers: 1

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Midnight Magic, a perfume manufacturing company, plans to release a new fragrance during the holiday...