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Business, 17.04.2020 03:10 mscharris66

Consumer Marketing just conducted a two-phase survey. In the first phase, the survey questions were worded such that the answers tended to sound positive. In the second phase, the survey questions were reworded so the answers tended to convey a negative feeling. Both sets of survey questions should have resulted in similar results as the information solicited was essentially identical. However, the survey results varied significantly.

identity and explain the behavioral characteristic.

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Consumer Marketing just conducted a two-phase survey. In the first phase, the survey questions were...

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