Quiz - Target Marketing
1 of
POSSIBLE POINTS
What involves breaking a market into segments and then concentrating your marketing on one or a few key segments consisting of the customers whos
needs and desires most closely match your product or service offerings?
Niche Marketing
Local Marketing
Target Marketing
Individual Marketing

What is the connection between digital transformation and customer experience

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?

In the fall of 2008, aig, the largest insurance company in the world at the time, was at risk of defaulting due to the severity of the global financial crisis. as a result, the u. s. government stepped in to support aig with large capital injections and an ownership stake. how would this affect, if at all, the yield and risk premium on aig corporate debt?