Martha owns an event management firm. During the holiday season, especially during Christmas, she finds herself overloaded with work, which often makes her feel irritable and anxious. To calm herself, she often takes time out to go swimming. In this example, the coping strategy that Martha uses can be classified as: A. primary appraisal. B. cognitive coping. C. emotion-focused coping. D. problem-focused coping.

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?