Sanibel Autos Inc. merged with its competitor Vroom Autos Inc. This allowed Sanibel Autos to use its technological competencies along with Vroom Autos' marketing capabilities to capture a larger market share than what the two entities individually held. What type of integration does this scenario best illustrate?a. technological
b. perfect
c. horizontal
d. supply-chain

(C) Horizontal

Explanation:

 The horizontal integration is one of the process in which  the various types of organization or companies are increasing the overall amount of production of the products and the services in the supply chain.

The main purpose of the horizontal integration is to maintain the growth the of an organization by increase the level of product differentiation and also decease the competition in the market.  

According to the given scenario, the horizontal integration is one of the concept that best illustrating about the merging process with the other competitors in the market at the similar stage in the value chain management.    

  Therefore, Option (C) is correct answer.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation:

answer; /// i believe its (bas design);