Stacie took a study break to watch T. V. As she was flipping through the channels, the QVC channel caught her eye. Billy Blanks along with 15 others were demonstrating workout routines while one person gave a testimonial about how the TaeBo workout video tapes had changed her life. QVC advertised the TaeBo videos for only $29.99, but also showed $100 crossed out with a red slash, stating that the tapes were a "$100 value".
What is the "$100 value" called, and what is its purpose?
A. Reference Price; to establish the perceived value of the product.
B. Value Price; to offer the customer maximum savings.
C. Retail Price; to show what retailers pay wholesalers for the product.
D. Wholesale Price; to demonstrate the savings wholesalers pass along to customers.
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Stacie took a study break to watch T. V. As she was flipping through the channels, the QVC channel c...
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