Creative Crew is a direct-marketing company that sells merchandise such as T-shirts, customized coffee mugs, calendars, key chains, bags, and the like. It uses telemarketing to inform prospective customers about the range of products offered by the company. Interested customers are provided with a website URL, which contains a form where they place their purchase orders. This is an example of using .a. using sweeps marketing.
b. specialty advertising.
c. the one-step approach to direct marketing.
d. the two-step approach to direct marketing.
e. direct marketing in combination with support media.
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