After you reviewed the six steps with Paula, she asked for an example of how to define the decision situation as she decides whether Gingerforge should start manufacturing patio furniture. Which of the following is the correct example to give to Paula?
a. Paula would make a list of actions Gingerforge might take, such as leaving its product line as it is, adding patio furniture, or deciding to enter some other niche market (such as manufacturing wrought-iron bird cages).
b. Paula would assess each option in terms of feasibility, satisfactoriness, and consequences; she will want to consider how difficult or costly each option would be to implement and whether each option would provide a satisfactory financial return.
c. Paula would decide that Gingerforge should keep its product line as it is to avoid the financial risk of making new products that may not sell, if its priority is to strictly adhere to its current budget and the company is risk averse.
d. Paula would articulate the specific environmental stimulus the company needs to respond to: the entry of a competitor into the patio furniture market.
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