A startup company is currently selling each unit of its product for $10.00 less than its total costs per unit. If the startup has an opportunity to expand its customer base by 10% through a marketing campaign, should the company consider the campaign?a) No, the company should shut down to avoid further losses.
b) Yes, if the additional customers would lower the average cost enough to make the firm profitable.
c) No, since the company is losing money on each unit sold, a greater quantity would lower profits further.
d) Yes, because more customers now will result in more profit in the future.