Business, 14.04.2020 18:17 rutza

When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A).
Which of the following represents your second step, or "I" tasks, of AIDA?

a. Describe the benefits a product or service offers and make rational or emotional appeals.
b. Include details of your company's reliability and reputation.
c. Identify a proverb or famous quotation.
d. Grow more excited about your product and yourself as a salesperson.

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When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A).