"PIOs need to have a complete understanding of the community’s demographics in order to: A. Identify all the news media covering the area B. Identify opportunities for public awareness campaigns C. Quantify results when evaluating public information efforts D. Select the right media to reach the target audience"

D

Explanation:

A public informant officer is also known as a public relations manager or public affairs specialists. They are those who are responsible for preparing information for the media by writing press releases, arranging interviews with news sources, drafting executive speeches and sponsoring events for publicity.

People from different demographics can be targeted using different media channels as not one source will appeal to everyone. For example, the elderly population would frequently read newspapers whereas teenagers are likely to react more to information reached through social media. At the same time, it is important to know the demographics, as not to cause any offense to anyone. For example, those from different ethnicities and race may react differently to certain information. While one person finds it interesting, another person may be aggravated and find offense in it.

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