Business, 14.04.2020 15:48 kristinmonkey

A dental hygienist in an ad for toothpaste is quoted as saying, "If patients could see what I see, they'd all use Colgate Total." Since most everyone who goes to a dentist is worried about plaque, gingivitis, and cavities, and her statement implies other brands do a poorer job than Colgate Total at preventing dental problems, Colgate is using a(n) appeal.

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A dental hygienist in an ad for toothpaste is quoted as saying, "If patients could see what I see, t...