Your company has developed a new product that has universal appeal across countries and cultures. In fact, it is expected to achieve high penetration rates in all the countries where it is introduced, regardless of the average income of the local populace. Considering the costs of the product launch, the management team has decided to initially introduce the product only in countries that have a sizeable population base. You are required to prepare a preliminary report with the top ten countries in terms of population size. A member of management has indicated that a resource called the "World Population Data Sheet" may be useful for the report. Since growth opportunities are another major concern, the average population growth rates should be listed also for management's consideration.

Explanation:

So we are required to prepare a list of top 10 countries in terms of population size for the launch of the product and it is expected that the product will achieve high penetration rates regardless of the income.

According to population size, The top 10 countries are given below:

1. China with population of 1.43 Billion

2. India with population of 1.38 Billion

3. USA with population of 0.331 Billion

4. Indonesia with population of 0.273 Billion

5. Pakistan with population of 0.220 Billion

6. Brazil with population of 0.212 Billion

7. Nigeria with population of 0.206 Billion

8. Bangladesh with population of 0.164 Billion

9. Russia with population of 0.145 Billion

10. Mexico with population of 0.128 Billion

Since the growth opportunities are another major concern, the population growth rate of the above top 10 countries are given below:

1. Nigeria with population growth of 66.3%

2. Pakistan with population growth of 44.9%

3. India with population growth of 37.1%

4. Mexico with population growth of 29.2%

5. Bangladesh with population growth of 27.9%

6. Indonesia with population growth of 27.2%

7. Brazil with population growth of 21.9%

8. USA with population growth of 17.3%

9. China with population growth of 13.4

10. Russia with population growth of -0.8%

Analysis:

Note: the above population stats are recorded as of March, 2020 and the growth rates are recorded for the period 2000 to 2020.

Explanation:

the ten most populous countries in the world are chosen. their criteria are not only their current level of population but their rate of growth of population. given below are figures of 2013 and 2050 for the top ten countries in 2050. China has been considered even though it has a negative growth in its population. This is because of the sheer numbers of its population that it cannot be ignored.