Herbert, a finance analyst at a company, is asked to deliver a presentation to all employees of the company on the procedure involved in filing tax returns. He ensures to keep the language simple and does not use any financial jargon during the presentation. Instead, he uses commonly known terms to convey the message. Which of the following communication guidelines is Herbert following in the given scenario?
A. Avoid bias
B. Analyze one's audience
C. Avoid the use of slang
D. Be concise

The correct option is D, be concise

Explanation:

Being concise means that the presenter is being asked to achieve two opposing objectives of using few words as much as possible as well as being comprehensive enough such that the audience understand the topic appropriately.

Conciseness in actual terms, is required because the audience are not trained finance professionals and would not be able to comprehend professional terminologies.

B. Analyze one's audience

Explanation:

Analyzing one's audience involves adapting to one's audience before speaking. That is, identifying and adapting the speech to the audience level of interests, understanding and belief. In this case, the speakers' effectiveness in communicating with the audience is improved and the speech becomes audience-centered. In the scenario presented, Herbert, the finance analyst had to analyze the audience and kept the language simple rather than filling the audience with financial jargon which may put them off track.

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