The GPS SmartSole is a discreet wearable insole that fits in the shoe and provides GPS tracking of the wearer. This product is being marketed as an inexpensive solution for caregivers whose charges are prone to wandering, like those with Alzheimer's or autism. When the insoles were first made available to consumers, what was the marketing objective for the company at that early stage of the product life cycle?

A. tarpet a whole new group of consumers
B. create awareness and stimulate trial
C. stress differentiation from other saving products
D. allow users to spend time doing other things
E. maintain brand loyalty

Which of the following is an example of groupthink? select one: a. the five officers of tricom are planning a venture they know to be highly profitable. two know the plan to be illegal. nevertheless, they do not voice their concerns, but go along with the team's plan b. the five officers of tricom devise a highly profitable plan. tim, the cfo, points out to the group that the plan will likely garner the company a good deal of negative publicity. tim states that he will not endorse the team's plan c. jim, dean and dax draw up plans for a new printing company. they have all thought through their plans and no one has any criticisms or concerns d. two africans approach a motor company for a dealership. the company informs them that the vast majority of black dealers are not successful in making a profit they convince the africans against making the deal