"In about 100 words, summarize the advantages and disadvantages of using a mall-style commerce service provider such as eBay Stores or Amazon’s Pro Merchant program instead of operating a stand-alone electronic commerce site."

The face of a company is often that of the lowest paid employees who meet the customers. select one: true false

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b. the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.

Which of the following is a characteristic that can be used to guide the design of service systems? a. services cannot be inventoried. b. services are all similar. c. quality work means quality service. d. services businesses are inherently entrepreneurial. e. even service businesses have internal services.