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Business, 07.04.2020 20:11 garciagang0630

Promotional expenditures at the introduction stage of the product life cycle are best spent on

A) to maintain brand loyalty or static demand.
B) product samples to create secondary demand.
C) personal endorsements to generate word-of-mouth demand.
E)advertising to stimulate primary demand.
F)contests and sweepstakes to stimulate selective demand.

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Answers: 2

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