In which of the following international strategies are strategic and operating decisions decentralized to the strategic business units in individual countries or regions in order to allow each unit the opportunity to tailor its products to the local market?
A. multidomestic strategy
B. global strategy
C. transnational strategy

A, multidomestic strategy

Explanation:

Accoerding to the question, multidomestic strategy can be defined as an international strategy in which strategic and operating decisions are decentralized to the strategic business units in countries or regions in other to allow each unit to tailor its products to the local market.

Simply put, multidomestic strategy is an international strategy in which a company gives power to its branches or units or regions to choose products and how it is marketed as it suits their countries or zones of residence.

Multidomestic strategy is used as a marketing approach for companies that have presence in several countries or zones across the globe and as such grants those branches the power to chose their marketing strategy rather than the headquarters taking a global marking approach which might not be successful or applicable in every part of the globe.

Cheers.

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