Max is in the marketing department with Loose Leaf Teas. He was given the responsibility of determining if customers liked the new calming chamomile. According to Loose Leaf sales data, over 4,000 customers purchased the new tea last month. If Max surveys 25 of those customers to determine if they like the tea or not to base his marketing campaign on, he will most likely suffer from confirmation bias. Group of answer choices

True

False

True

Explanation:

Confirmation bias is defined as the tendency of an individual to search for, interprete, favour and recall information that agreed with their personal beliefs and preferences. So a person that is used to a product will tend to keep buying it because of his previous experience using it.

In this instance the 25 people Max is using in the survey have already used Loose Leaf Tea products. They will tend to give good feedback in the survey. This will not show a true picture of what a customer will like about the tea.

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