You also noted that the effectiveness of conversion marketing is measured by the conversion rate, the second variable that you need to track and analyze to determine the target market. The conversion rate is the percentage of new users who were engaged in an online transaction. In other words, conversion marketing is the act of transforming website visitors into paying clients. In case the conversion rate is low, you suggest some practices to improve it. For example, if a prospect abandoned a cosmetic item in the online shopping cart, then the clinic may offer a special (or targeted) offer, such as free shipping, or chat online with the visitor to answer questions or concerns in an attempt to convert him or her into a paying customer. Using user-generated ratings and reviews to transform visitors’ concerns into assurances may also increase conversion rates. Conversion marketing is a beneficial way to enhance not only conversion rates, but also website traffic and online revenues and profits. According to various age groups, you calculate the conversion rate by dividing the number of users who were engaged in transactions by the number of new users. what did you find? a.15, 23, 10, 10, 10, 4 b.25, 20, 12, 16, 18, 8 c.20, 23, 10, 1O, 10, 6d.15, 25, 12, 12, 12, 2

Shelby company produces three products: product x, product y, and product z. data concerning the three products follow (per unit): product x product y product z selling price $ 85 $ 65 $ 75 variable expenses: direct materials 25.50 19.50 5.25 labor and overhead 25.50 29.25 47.25 total variable expenses 51.00 48.75 52.50 contribution margin $ 34.00 $ 16.25 $ 22.50 contribution margin ratio 40 % 25 % 30 % demand for the company’s products is very strong, with far more orders each month than the company can produce with the available raw materials. the same material is used in each product. the material costs $8 per pound, with a maximum of 4,400 pounds available each month. required: a. compute contribution margin per pound of materials used. (round your intermediate calculations and final answers to 2 decimal places.) contribution margin per pound product x $ product y $ product z $ b. which orders would you advise the company to accept first, those for product x, for product y, or for product z? which orders second? third? product x product y product z

Onsider the following subscription behavior information from genie, a web site that provides tools for constructing a family tree (ancestor search). subscriptions cost $9.99 per month, but you are charged for the entire year at the time of purchase. there is a one-year minimum term when you sign up for the service. once purchased, subscriptions are set to renew automatically unless the subscriber cancels them. when a membership renews, it renews for a one-year term and again you are charged for the entire year. there are no variable costs associated with providing this service to an individual customer, but genie does engage in customer relationship activities that they believe will increase customer retention. these customer relationship activities cost genie about $10 per year per customer. based on a sample of 1000 customers that joined genie five years ago, near the time when the company was founded, they were able to determine how many of those customers remained subscribers in the second year, third year etc. based on this information, genie calculated the average annual retention rate to be 20%. genie uses an annual discount rate of 8%. a. last year, genie spent $10,000 placing advertisements on google. genie management believes that these advertisements were responsible for about 300 new subscribers. would you recommend to genie management that they purchase more google ads? b. suppose a newly-introduced loyalty program increases the number of customers that remained to 30%. does this new data change your answer to 9.a? c. do you have any hesitations or concerns about making recommendations to management based on your above estimate of customer lifetime value?

Suppose an economy has only two sectors: goods and services. each year, goods sells 80% of its outputs to services and keeps the rest, while services sells 62% of its output to goods and retains the rest. find equilibrium prices for the annual outputs of the goods and services sectors that make each sector's income match its expenditures.