In class, Professor Miller showed the class a bunch of brands.
The purpose of this exercise w...
Business, 06.04.2020 23:43 kaylarose7658
In class, Professor Miller showed the class a bunch of brands.
The purpose of this exercise was to highlight this important aspect of brand meanings:
a) What a brand represents is very consistent across everybody.
b) A brand's meaning is controlled by the brand.
c) Brands do a great job creating the meaning associated with a symbol or tagline.
d) A brand's meaning is up to potential and actual customers.
Answers: 2
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