Andrea had worked in the marketing department for 27 years. She knows the history and successes of the office better than any other employee. When change is suggested, she is reluctant because she remembers accomplishments related to the current way of doing things. As a result of , she is resistant to change.

As a result of DIFFERENT PERCEPTION she is resistant to change.

Explanation:

The way individuals perceive and react to information around them is unique and different to each individual and this can depend on individual's nature(IE what they are born with ) and Nurture( or experiences achieved in Thier lives).

In a business environment, it is therefore important to understand how perception of individuals affect communication by taking into consideration the different ways messages may be perceived by employees, customer s and buisness associates so as to fine-tune decision to suit productivity.

For example Andrea who had worked in the marketing department for 27 years has experience on what makes the office a success better than any other employee. By using her PERCEPTION due to her years of experience, she is reluctant to change because she remembers that accomplishments in the office is related to the current way of doing things and not a new method.

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