The earnings per share is (A) $3.00 (B) $14.70 (C) $6.80 (D) 8.1% (p. 533) 1. 2. The debt ratio is (A) 26.3% (B) 14.3% (C) 7.00 (D) 17.0% (p. 526) 2. 3. The current ratio is (A) $70,000.00 (B) 0.74 (C) 54.3% (D) 3.80 (p. 535) 3. 4. The dividend yield is (A) 5.00% (B) 0.03% (C) 20.00% (D) 10.00% (p. 534) 4. 5. The gross margin is (A) 42.9% (B) 9.5% (C) 52.4% (D) 54.3% (p. 518) 5. 6. The price-earnings ratio is (A) 8.8 (B) 17.6 (C) 5.0% (D) 11.3% (p. 534) 6. 7. The operating margin is (A) 19.0% (B) 42.9% (C) 54.3% (D) 9.5% (p. 519) 7. 8. The working capital is (A) $95,000.00 (B) $70,000.00 (C) $120,000.00 (D) 26.3% (p. 535) 8. 9. The operating expense ratio is (A) 54.3% (B) 47.6% (C) 42.9% (D) 9.5% (p. 519) 9. 10. The gross profit margin is (A) 52.4% (B) 54.3% (C) 47.6% (D) 42.9% (p. 518) 10. 11. The quick ratio is (A) 0.4 (B) 1.5 (C) 0.2 (D) 2.5 (p. 535) 11. Save

Match the various steps in the creative process undertaken by the ad agency for developing the campaign for wpu, to the steps in young's model of the creative process. creative process in developing wpu's campaignyoung's modelafter intensive analysis of the data and several rounds of brainstorming, the agency executives decided to take a break from this project (the wpu campaign), and instead work on a different client's project before tackling the wpu project again. using a combination of animatics and storyboards, the ad agency conducted research with a representative sample of sixty target consumers to pretest the campaign theme and the creative execution. during a brainstorming session in the creative department, a copywriter's suggestion for a slogan for wpu was recognized as an excellent central idea that could drive the campaign for wpu. the account planning, account management and creative departments at the ad agency had a series of meetings and brainstorming sessions to discuss the creative brief and the results of all the primary and secondary research done with the target consumers. the account planning and the account management groups at the ad agency conducted primary research with a representative sample of the target segment and also studied secondary research data to gain insights required for the campaign development process.

When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. creating a unified promotional message, where potential customers perceive the same message, whether it is in a tv commercial, or on a billboard, or in a blog, is called

True or flase? a. new technological developments can us adapt to depleting sources of natural resources. b. research and development funds from the government to private industry never pay off for the country as a whole; they only increase the profits of rich corporations. c. in order for fledgling industries in poor nations to thrive, they must receive protection from foreign trade. d. countries with few natural resources will always be poor. e. as long as real gdp (gross domestic product) grows at a slower rate than the population, per capita real gdp increases.