Melissa is a marketing manager for the small business network at american express and regularly sends materials to various companies to participate in credit card promotions. melissa is employing a strategy.

Pushing

Explanation:

 A push strategy is one of the type of promotional business strategy in which the various types of companies and organization are using the push strategy for promoting their products and good in the market.

 The main objective of the push strategy is that it basically using the active marketing strategy so that the producers promoting their products so that they provide awareness abut the goods to the customers.          

 According to the given question, Melissa is one of the marketing manager of a small company in the America express and they regularly promoting the credit card so the Melissa is using the pushing strategy.  

 Therefore, Pushing is the correct answer.

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