As a result of , consumers do not remember all the information they see, read, or hear, even minutes after exposure to it. However, they remember and hold their first perception of the product which they were exposed to.

The correct answer is: perception.

Explanation:

To begin with, in the field of marketing the term of ''perception'' is used to refer to the process where the consumer selects, organizes and interprets stimulus that the products emanates and in that process the consumers keep part of all that information and reject others uncounsciously. That is why that, as a result of the peception the consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

selective retention

Explanation:

Our brain is the best and fastest computer processor that exists (at least up til now), it is able to handle millions of different inputs per day. What is really amazing is that we barely notice a small fraction of them, since we would probably lose our minds if we actually had to pay attention to every little detail. This process by which our brain decides what is important and focuses on it, pays attention, and remembers it, is called selective retention. In other words, our mind processes the messages and events that really interest us more thoroughly than other things that do not interest us at all. That is why we only recall the things that our mind considers important and we basically forget tons of unimportant stuff.

the answer is 4 : )

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